I have always been fascinated with water, it sustains all lives, it has a power to destroy or create. Water makes up to 70% of a human body and covers 71% of our planet, It also makes up 98% of your cup of coffee. A wave is unstoppable, you can try to resist its flow or float with it. A good wave can take you far away from your comfort zone to explore new lands and ideas, new wave brings freshness, possibilities. Same comes with coffee, it's seasonality reflects waves coming one after another. Coffee from one season will never be the same again. Waves come and go, in coffee we see constant waves of changes, new developments, ideas, some stay for longer, some pass quickly and soon get replaced with a new wave.